WHAT'S NEWS?

We are so excited to have you on board to follow our journey challenging the expected "One style at a time." There is a tendency to be compared with other fashion brands, but we are not like other brands. 

We are part of a small but growing movement of British made, slow luxury fashion brands forging their own path and challenging the status quo, with plans to scale responsibly within our local communities. 

Circularity and transparency sit at the heart of Lorelei London; we design our garments with their entire lifecycle in mind, considering every single raw material. We partner with alteration and repair company Sojo, and re-sale company The Cirkel because the end of life of our products is as important as the initial design.

We are working tirelessly behind the scenes for these differences to be recognised by the press, industry and government. We believe that a circular and sustainable fashion economy must be supported.  As all insiders know, the current fashion model is broken. Incentives and funding to help with visibility, pop ups and collaborations would ease the way for brands like ours to become heritage brands of the future.

Our aim is to create timeless & season-less beautiful garments that are loved, cherished, worn over and over, repaired, passed down, re-sold and ultimately biodegrade back to the land, having caused the wearer as much joy as possible and the environment as little impact as possible.